About us

Cultivating Nordic frontrunners for global impact
We aim to create the world's leading seafood investor supporting companies with capital and knowledge to help grow the world's access to sustainable seafood and by doing so create positive impact.

Bluefront Equity is an impact Private Equity fund established in 2020, with a Nordic focus on acquisitions — a region that is globally recognized for its leadership in aquaculture technology.

“Friendly” is one of Bluefront’s core values. This value is deeply rooted in Nordic business culture and gives Bluefront a unique relational approach that opens doors to companies and owners other funds — without this cultural understanding — often miss.

Bluefront is the only Private Equity fund with a dedicated focus on the supplier industry serving the aquaculture sector. Through its buy-and-build strategy, Bluefront secures majority ownership in its portfolio companies and provides growth capital.

Bluefront specializes in identifying growth niches within the seafood supplier industry and has a proven ability to find companies that outperform the market.

Bluefront and its portfolio companies represent world-class expertise from the most industrialized aquaculture species (salmon) and offer leading technologies and solutions that can be scaled to more than 20 other species globally.

Bluefront invests in companies that already deliver measurable impact through improved fish welfare and ocean health. Better fish welfare and ocean health use lead to better profitability, meaning impact and returns are not trade-offs, but mutual drivers.

Bluefront’s portfolio is well positioned to meet increasingly strict environmental and regulatory standards in aquaculture — factors that, together with higher salmon prices, are driving major investments across the supplier industry.

Bluefront offers investors exposure to the global food transition by investing in mature companies within the seafood sector — a key industry for meeting the world’s growing demand for animal protein.

Our investment strategy

We offer our portfolio companies deep sector-specific knowledge, decades of private equity experience and capital to unlock the companies' full potential.

We strategically target growth-oriented companies that are shaping the future of the seafood industry through innovative products, services, and technologies that enable higher fish welfare and better ocean health. Our investment focus is on small to medium-sized enterprises (SMEs) where we can utilize our unique sector specific approach. Central to our investment strategy is the pursuit of collaborative partnerships with the management and founders of the companies we invest in, creating a shared vision for success.

Core strengths of our investment strategy
  • Our sector specific approach position us ahead of the curve and we have clear targets on where to invest in the value chain.

  • We are highly attractive as a co-owner due to our industry knowledge, customer access and network. As a member of the Bluefront family, you will get access to new customers in new regions, new markets, new business models and a network of top seafood executives.

  • We prefer partnership models to align interests between all stakeholders. This model gives current shareholders the opportunity to capitalize on more growth initiatives while realizing parts of their investment.

  • Bluefront has developed its own impact and ESG framework for long-term responsible growth, tailored for small and midcap companies. The ambition with our framework is to secure an easy implementation upon entry and enable each company for a more impact-oriented future.